Usability Warning!
 Not
only will a bad site frustrate users, it will most likely undermine
your company's image and
possibly damage a new brand. A potentially fatal mistake for a young
or start up company.(MAKE SURE YOU WEBSITE IS EASY TO USE) |
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How
usability design
benefits your users and saves you money: |
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>>> Decreased learning time: Less time is spent learning to operate it and more time productively
using it. Less money spent in training and customer support. >>> Increased user enjoyment and trust: People enjoy achieving their goals. It makes them want to share the experience. They will become your advocates if you provided the system that helped them achieve what they wanted to. All this adds up to: Improved customer satisfaction, retention and advocacy Improved brand image, customer conversion. >>> Decreased frustration: for customers and/or employees equals increased likelihood for sales or productive work. |
>>> Speed up the design process: Early resolution of debates over features to include and how they
should be implemented saves wasted effort. Concentrate resources
on the areas of the design that support the business objectives.
>>> Increased efficiency: Customers want to get the job done and get on with their lives; they will thank you for it. Even small decreases in the time taken for employees of large companies to complete frequently performed tasks can add up to enormous savings. >>> Decrease support costs: Bad usability results in the need for expensive customer support and/or user training, e.g. helpline support can cost in excess of $100 per call. It is also much easier to produce self-help documentation for a usable system. |
The
bottom line: Usability = Increased revenue + decreased costs = big ROI, big benefits for all businesses. |
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Two
rules to Remember..
"If someone does not understand something they won't use it. If it makes their life in the least bit difficult, they won't use it. If they're one of your customers, or more importantly a potential customer, they will not be buying. (Not from you at any rate). " - Dr. Jon Dodd: Bunnyfoot director and cofounder." You should always considered Web design and marketing to be "works in progress". For the same reasons Coca Cola does not show the same TV commercial year after year after year; people do not want to see the same information or look on a Web site over and over again.
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